🚀 Day 11 of #ScaleBlack for #BlackHistoryMonth: Meet Melissa Butler, the Visionary Behind The Lip Bar—The #1 Black-Owned Beauty Brand in Multicultural Color Cosmetics! For far too long, the beauty industry dictated its own narrow standards—ignoring the rich spectrum of shades, textures, and needs of real consumers. 💄 Melissa Butler wasn’t here for that. In 2012, she walked away from Wall Street, rolled up her sleeves, and started mixing lipsticks in her Brooklyn kitchen—determined to create beauty products that truly represented the diverse women she knew. When Shark Tank said no, she said 🗣️ “Ok cool, watch this 🪄.” Today, The Lip Bar (TLB) is one of America’s fastest-growing Black-owned beauty brands, sold in 2,000+ stores nationwide, proving that beauty is limitless, inclusive, and ours to define. 👩🏽‍🔬 From Kitchen Experiment to Beauty Empire 🔹 Raised $6.7M in funding led by Pendulum, The Fearless Fund, and Endeavor (following a $2M prior round) 🔹 Expanded retail presence—now in Target, Walmart, CVS, and Meijer + online at Amazon and [thelipbar.com](thelipbar.com) 🔹 Grew from lipsticks to a full range of foundation, blush, and beauty essentials 🚀 TLB is Changing the Face of Beauty No more outdated standards. No more “one-size-fits-all” makeup. TLB’s unique shade family system makes it easy for customers to shop by skin tone, ensuring everyone finds their perfect match. By prioritizing diversity, accessibility, and authenticity, TLB isn’t just selling makeup—it’s redefining what beauty looks like. 💡 "We need to make makeup easier, so that the everyday woman can see herself in it and also have no fear in terms of trying a product.” – Melissa Butler Melissa Butler's journey with The Lip Bar (TLB) is a testament to the power of perseverance, innovation in the face of industry norms, and never letting a “NO” stop your show. 🔥 Today, we celebrate Melissa Butler for breaking barriers and rewriting the beauty industry's rules—on her own terms. 🔗 Shop now at thelipbar.com