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Making Personal Care a Power Move #ScaleBlack
Making Personal Care a Power Move #ScaleBlack
š Day 27 of #ScaleBlack for #BlackHistory Month, weāre spotlighting Tristan Walker, CEO & Founder of Walker & Company, shaking up the $2.5B Black haircare market with a category-leading grooming and beauty brand built for people of color.āØ
ššš¾ From a Personal Problem to a Power Move
Up to 60% of Black men suffer from razor bumps, yet the industry had no real solutions. Black consumers spent billions on personal care, but their needs were ignoredārazors werenāt designed for coarse hair, and hair products overlooked textured styles.
Tristan Walker didnāt wait for changeāhe made it happen. In 2013, he launched Walker & Company, starting with his breakthrough product, Bevelāthe first shaving system designed to prevent razor bumps for coarse, curly hair.āØ
š° Market Disruption & Major Investment
š¹ $2.5B+ Black haircare market ā Walker & Company broke barriers by securing shelf space in Walmart and Target, bringing premium products for people of color to the mass market.
š¹ $33M+ in venture funding ā Backed by Andreessen Horowitz, Google Ventures, and Upfront Ventures, proving investor confidence in inclusive innovation.
š¹Ā Acquired by Procter & Gamble in 2018, making Tristan Walker the first Black CEO of a P&G subsidiary in the company's 180-year historyāØ
š£ļø A Move Bigger Than Business
š° And the world is taking notice. Named #19 on Fortuneās list of the worldās 50 greatest leaders in 2019, included in Timeās 100 Next list, and featured in Fast Company, Forbes, and The New York Times, Walker & Company is proving that when brands center Black consumers, they donāt just fill a gapāthey build category-defining brands.āØ
š„ On Day 27 of #ScaleBlack, we celebrate Tristan Walker for not just disrupting an industryābut setting a new standard. His work is a blueprint for how brands can scale by addressing real consumer needs with intentionality and innovation.āØ
š² Ready to upgrade your grooming routine?
š Shop Bevel for top-tier shaving, skincare, and haircare.
š Learn more about the mission at walkerandcompany.com/
