Kieran Blanks, MBA @kieran_blanks
The CALM™ Criteria
The CALM™ Criteria
Not every opportunity deserves a yes.
And not every no is a loss.
Every decision I evaluate runs through the CALM™ Criteria — four dimensions designed to protect focus, capital, and long-term leverage.
Credibility
Does this strengthen trust, authority, or professional positioning?
Allocation
Is this a disciplined use of time, energy, or financial capital relative to alternatives?
Long-Term Value
Does this meaningfully compound over the next 12–36 months?
Moat
Does this build differentiated capability, defensibility, or leverage?
Opportunities that fail any one of these criteria are either declined or intentionally deprioritized. This isn’t a value judgment — it’s a strategic choice to preserve focus and optionality.
CALM™ isn’t about doing less.
It’s about deciding better.
🔗Explore the framework:
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If this resonates, like or share, or drop a comment with how you decide what earns a yes.
CALM™ — A Decision Operating Framework
CALM™ — A Decision Operating Frameworkby Kieran N. Blanks, MBAA disciplined, one-page system for governing decisions over a 36-month horizon.Most professionals intend to achieve meaningful goals, yet most do not. Research consistently shows that only a small minority follow their ambitions through to completion, and that a majority of organizational change efforts fail to deliver intended outcomes. These failures are rarely caused by a lack of intelligence or effort. More often, they stem from inconsistent decision-making under pressure, without a stable operating logic. Over time, this leads to fragmented commitments, diluted focus, and capital—financial or reputational—deployed without a clear connection to long-term outcomes.CALM™ is a decision operating framework designed to address this problem directly.Developed by Kieran Blanks, CALM™ provides a concise, repeatable structure for evaluating opportunities, allocating time and capital, and maintaining strategic coherence—particularly during periods of growth, transition, or uncertainty. The framework is intentionally designed to support decisions across a multi-year horizon, rather than annual planning cycles or short-term productivity systems.What CALM™ IsCALM™ is a decision operating framework. It is designed to provide a consistent, repeatable logic for evaluating opportunities and allocating time, energy, and capital across a multi-year horizon. Rather than optimizing for activity or speed, CALM™ emphasizes judgment, discipline, and strategic coherence.Used properly, the framework helps individuals clarify priorities before urgency distorts decision-making, make higher-quality decisions under pressure, and align day-to-day choices with long-term objectives. By introducing a stable set of governing criteria, CALM™ reduces noise while preserving flexibility as conditions change.What CALM™ Is NotCALM™ is not a task manager, productivity system, or source of motivation. It does not provide step-by-step instructions, generate to-do lists, or make decisions on the user’s behalf.It is also not intended for those seeking quick wins, constant activity, or external direction. CALM™ assumes a willingness to exercise judgment, decline attractive but misaligned opportunities, and take accountability for outcomes. For individuals looking for prescriptive execution tools or short-term optimization, other approaches will be more appropriate.The CALM™ CriteriaEvery decision evaluated through CALM™ is assessed against four core dimensions:CredibilityDoes this decision strengthen trust, authority, or professional positioning?AllocationIs this a disciplined use of time, energy, or financial capital relative to alternatives?Long-Term ValueDoes this meaningfully compound over the next 12–36 months?MoatDoes this contribute to differentiated capability, defensibility, or leverage?Opportunities that fail to meet any one of these criteria are either declined or intentionally deprioritized. This is not a value judgment; it is a strategic choice designed to preserve focus and optionality.What the Framework IncludesCALM™ is structured as a one-page operating template, designed for clarity and repeat use. Core sections include: A Core Question, defining the governing objective Decision Anchors, establishing non-negotiable standards Income Paths, clarifying where value creation is expected Enablement Functions, identifying supporting capabilities Strategic Objectives, aligned to a multi-year horizon Stop Rules, explicitly designed to prevent drift The framework avoids unnecessary complexity in favor of practical usability.Who CALM™ Is ForCALM™ is designed for individuals accountable for outcomes rather than activity. It is particularly useful for those navigating career, business, or income inflection points; managing multiple opportunities simultaneously; or seeking a structured way to evaluate decisions in high-stakes or ambiguous environments.The framework is applicable across roles, including executives, founders, consultants, operators, and independent professionals.How to Use CALM™The framework is intended to be completed once with care and revisited as conditions change. It can be applied to weekly decisions, quarterly planning, or high-impact choices requiring greater scrutiny.When used consistently, CALM™ supports disciplined adaptability—allowing new information to be incorporated without abandoning strategic coherence.Why CALM™ Is Being SharedThis framework reflects how Kieran Blanks approaches decision-making across business strategy, capital allocation, and long-term positioning. It is shared as a practical tool rather than a product, promise, or productivity system.Future iterations may expand into guided examples or deeper applications. This version is intentionally concise and immediately usable.About Kieran N. BlanksKieran N. Blanks, MBA, is a strategist, operator, and advisor focused on long-term value creation across business, capital, and workforce systems. His work sits at the intersection of strategy, technology, and human decision-making, with a particular emphasis on helping organizations and individuals navigate periods of growth, uncertainty, and structural change.Blanks has spent more than a decade leading and advising initiatives across startups, corporations, government, and nonprofit institutions. He currently serves as Chief Product Officer and AI Expert-in-Residence at Opportunity Hub (OHUB), where he helps design platforms and programs that align talent, capital, and emerging technology with durable economic outcomes. He is also the founder of The Blankslate Group, a strategy and advisory firm supporting leaders and organizations through complex decision environments.CALM™ reflects Blanks’s approach to decision-making in practice. The framework draws from his experience governing tradeoffs involving time, capital, reputation, and strategic positioning, particularly in contexts where clarity and discipline matter more than speed or volume.
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