James Highsmith

Four years ago, I was an award-winning sales and marketing manager, shaping how products showed up across Northeast markets in the U.S. Today, I’m leading the charge at a company redefining the relationship between renewable energy and agriculture. My background includes building consumer bases for multiple multinational brands, always with a focus on how those brands connected with communities. I believe my superpower is listening—truly hearing people’s needs and ideas allows me to gather insights from conversations and turn them into actionable solutions. I’m also fortunate to lead a team of experts, and I take pride in working as hard as I expect them to. As a leader, I know the value of showing up, doing my best, and staying committed to the mission every single day.